ABOUT
Sarah Hardcastle is an Amsterdam-based Senior Creative and Writer who believes the best ideas don’t just live in culture - they contribute to it.
Over a global career spanning 72andSunny, Saatchi & Saatchi, and Wieden + Kennedy, she has shaped work for disruptive culture-drivers including e.l.f. Beauty, The LEGO Group, Etsy, and Klarna.
A respected voice on the power of subcultures and internet-absurdity, her work has been featured in VICE, The Guardian, and Campaign (where she was named a Woman to Watch).
Deeply committed to the creative community, in 2023, Sarah co-founded Freelance Fridays, an Amsterdam-based support network with 500+ members.
CONTACT
EXPERIENCE
Senior Writer at 72andSunny | NL
Dec 25 - present
e.l.f.
Freelance CD/Senior Writer | UK / NL / Remote
Dec 2020 - Dec 2025
The LEGO Group | TIK TOK | Etsy.com | Subway | GrubHub | LikeMeat | Nike | McDonald’s | AB InBev | Churchill (Pitch win) | John Lewis Partnership (Pitch win) | VISA | Foodora | Johnnie Walker | PepsiCo
Agencies:
Netflix (UK)
AKQA (NL)
72andSunny (US)
Saatchi & Saatchi (UK)
We Are Pi (NL)
Wieden + Kennedy (UK)
Mr President (UK)
Our LEGO Agency (DK)
GUT (NL)
Writer at 72andSunny | Amsterdam, NL
Jun 2018 - Dec 2020
eBay | Klarna | Google | LikeMeat (Pitch win)
Creative at Mr President | London, UK
May 2016 - May 2018
Freesat (Pitch win) | Global Radio | Miele | Plan International | Universal Channel | Stonewall | Visit Britain | Etihad Airways
Young Board Member ADCE | Europe
Mar 2014
Creative at Brothers and Sisters | London, UK
Jan 2013 - May 2016
Carphone Warehouse | Sellotape | Sky TV | Sky Sports | Centre Parcs | VUE Cinemas | Cafe Direct
Creative intern at BBH | London, UK
Oct 2012 - Dec 2012
KFC | Robinson’s | British Airways
Creative intern at Mother | London, UK
Sept 2012
Boots | Talk To Frank
D&AD New Blood Academy | London, UK
Jul-Aug 2012
Creative intern at Rapp | London, UK
Jun 2012
Guide Dogs | DIESEL
Ba(Hons) Creative Advertising at Bucks | High Wycombe, UK
2009-2012 First Class Degree
PRESS & PRIZES
The Guardian
Vice
Campaign
Campaign
The Dots
Shots
The Drum
2020 Adweek - Craft Grand Prix (Klarna)
2020 Judge - DMA Awards
2019 Gold, Silver and Bronze OBIEs (Klarna)
2018 Finalist Channel 4 Diversity Prize
2018 The Dots 200 Women Redefining the Creative Industry
2018 Campaign Woman to Watch
2017 Silver PROMAX Awards
2017 VOWSS Women’s Film Festival Nominee
2016 Cannes Young Lions Shortlist
2015 Cannes Young Lions Shortlist
2013 Silver Campaign Big Awards (Robinsons)
2013 Silver Cannes Film Lion (Robinsons)
2013 Reddit Front Page (Robinsons)
2012 D&AD Student Silver
2012 D&AD Student Wood
2012 First Class degree in Creative Advertising